Market potential analysis for water purifier using nanotechnology for the bottom of pyramid market

January 18, 2012 · 4 comments

Market potential analysis for water purifier using nanotechnology for the bottom of pyramid market, 2011.


A study was conducted to assess the market viability of a low cost water purifier aimed at the Bottom of the Pyramid market. The current market scenario among the target audience (consumers) and among the trade (dealers and retailers selling water purifiers) was investigated by means of a semi-structure questionnaire in the states of Uttar Pradesh, Punjab and Haryana. The findings are presented in sections on Consumer insight, Retailer’s feedback, Perception of experts about providing ‘safe drinking water’ and an overview of best practices in providing products and services to a rural population in India.

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{ 4 comments… read them below or add one }

Garret Gerrard June 3, 2012 at 10:14 pm

Can reverse osmosis work on very low water pressure or does the pressure need to be equal to or greater than full household water pressure? Does anyone with a portable reverse osmosis system other than Crystal Quest use full water pressure to produce purified water and if so what is the flow rate of the purified water coming out of the unit?.


Dr. R,B.P.Singh July 16, 2014 at 10:35 am

We are working on low cost water purifier based on slow sand filtration technology in Uttarkhand since 2005 and till now more than 15 villages have been getting clean and safe drinking water. Observing the success of community based filteration, now we are successful in developing low-cost domestic water purifier. Therefore, we need to know the support in marketing of this filter to the people who can not afford costly advanced filter. It would be helpful for us


RO Repair in Gurgaon July 28, 2014 at 6:00 am

Buy water filters, water purifiers, reverse osmosis filter, Ultraviolet water filter systems online at Indiatimes Shopping, choose from your favourite brands. Thanks for sharing the useful information.


Sonia Mishra September 16, 2015 at 9:47 am

Nice Post. Thanks. Delta RO Systems is Best RO Water Purifier for Home & Industrial Water Purifier Manufacture Company. Contact us for Free Demo.


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